Since 2007, Maxim has focused on strategy and transformation—working both as a consultant and as a senior executive. He has delivered large-scale initiatives with leading global consulting firms, and has led strategy, business, and transformation functions at major corporations in financial services, real estate, and consumer industries.

At The Edgers, he heads the Strategic Consulting Practice, helping companies define and achieve ambitious goals. His work centers on business strategy, operating model design, and complex transformation programs.

Maxim also draws on his background in group therapy and clinical psychology, believing that meaningful transformation always begins with people—and that long-term success depends on building alignment within teams and in relationships with others.
  • Maxim holds a PhD in Systems Analysis, with his dissertation focused on the practical application of artificial intelligence. He is also a certified clinical psychologist, gestalt therapist, and group therapist, with training from leading institutes in applied psychology and gestalt therapy.

  • He designs and delivers training programs and seminars on strategy execution and lectures on mental health. Maxim is inspired by the depth of human stories, continuous learning, and the opportunity to translate knowledge into practice.

  • A lifelong learner and avid reader, he often explores several books at once while developing his own training and seminar programs. Outside of work, he has practiced boxing for many years, valuing sport as a way to build resilience, discipline, and fair competition.
Responsible for expert project oversight, key account management, negotiation of cooperation terms, team formation, and supervision.
Maxim Lazyrin
Partner, Strategy Consulting Practice
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